Research Topic
Abstract
This research internship focuses on sustainable marketing and communication in tourism, with particular attention to SDGs and destination social responsibility. Students will explore consumer behavior processes, including attitudes, perception, trust and decision-making, as well as the role of corporate social responsibility and sustainability certifications. The internship may involve literature reviews, data collection and empirical analysis. It is suitable for undergraduate, master’s and PhD students interested in developing their final projects (thesis or dissertation) within these research lines.
Keywords
Sustainable marketing
Consumer behavior
Corporate social responsibility
Tourism
ERC sector(s)
SH Social Sciences and Humanities
Fields of study
Host Researcher Info
Name Surname
Patricia Martínez García de Leaniz
E-mail
eunice@unican.es
Department/Faculty/School/Institute/Area/Division
Department of Business Administration
EUNICE University
University of Cantabria (UC)
Country
Spain
EUNICE contact e-mail
area.eunice@unican.es
Mobility additional info
Length of the research internship
3 months
Financial support available (other than E+)
No
Applicant (Student) info
Current position at home university
Bachelor student
Master student
PhD student
Minimal language knowledge requisite
English B2
Applicant (professor / researcher) info
Research interests for cooperation opportunities
- Sustainable marketing and communication, particularly in relation to SDGs and destination social responsibility. - Consumer behavior, with a focus on attitudes, perception, trust and decision-making processes. - Corporate social responsibility and its i