CORPORATE SOCIAL RESPONSIBILITY FROM A MARKETING PERSPECTIVE

CORPORATE SOCIAL RESPONSIBILITY FROM A MARKETING PERSPECTIVE Corporate Social Responsibility (CSR) is a term that refers to a company's commitment to operating in an ethical and sustainable manner that benefits society and the environment. From a marketing perspective, CSR can be a powerful tool for building brand awareness, increasing customer loyalty, and enhancing a company's reputation. There are several ways in which CSR can be integrated into a company's marketing strategy. I propose a line of research in which the student can decide how to explore CSR from a marketing perspective.