Research theses
Abstract
This research internship focuses on sustainable marketing and communication in tourism, with particular attention to SDGs and destination social responsibility. Students will explore consumer behavior processes, including attitudes, perception, trust and decision-making, as well as the role of corporate social responsibility and sustainability certifications. The internship may involve literature reviews, data collection and empirical analysis. It is suitable for undergraduate, master’s and PhD students interested in developing their final projects (thesis or dissertation) within these research lines.
Keywords
Sustainable marketing
Consumer behavior
Corporate social responsibility
Tourism
ERC sector(s)
SH Social Sciences and Humanities
Fields of study
Thesis supervisor
Name supervisor
Patricia Martínez García de Leaniz
E-mail
eunice@unican.es
Department/Faculty/School/Institute/Area/Division NAME
Department of Business Administration
Name of the host University
University of Cantabria (UC)
EUNICE partner e-mail of destination Research
area.eunice@unican.es
Country
Spain
Student profile
Thesis level
Bachelor
Master
PhD
Minimal language knowledge requisite
English B2
Additional info
Length of the research internship
3 months
Financial support available (other than E+)
No
Visiting researcher
Research interests for cooperation opportunities
- Sustainable marketing and communication, particularly in relation to SDGs and destination social responsibility. - Consumer behavior, with a focus on attitudes, perception, trust and decision-making processes. - Corporate social responsibility and its i